Omar Akhtar8 Success Factors of Digital Transformation: How Businesses Are Taking an Opposite Approach to Business as Usual 

report cover The Customer Experience Cloud


By Brian Solis, Principal Analyst



For executives and strategists involved in driving digital transformation and customer experience.

Executive Summary

Throughout our years of digital transformation research, we've observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an "opposite" approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails. 

In this report, we introduce Altimeter's "OPPOSITE" framework, an acronym that represents a compilation of best practices guiding today's successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:

  1. Orientation
  2. People
  3. Processes
  4. Objectives
  5. Structure
  6. Insights & Intent
  7. Technology
  8. Execution

For companies looking to jumpstart their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.


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